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North East Bakeries’ Sweet Treats for Heart Month

North East bakeries and patisseries have pledged to ‘Wear their Hearts on their Sleeves’ by fundraising for CHUF during National Heart Month this February.

National Heart Month is a chance for CHUF to highlight the prevalence of congenital and acquired heart conditions affecting babies and children across the UK as well as shining a light on what the charity does to support Heart families. With circumstances so different this year to last, CHUF have some tasty plans  to get everyone involved with Heart Month this year….

In addition to #WearRedForCHUF day (Friday 26th February), CHUF is launching the #WearYourHeartOnYourSleeve campaign on February 1st. It’s a chance for businesses to publicly acknowledge their commitment to Heart Heroes throughout the month and an opportunity to show everyone their creative side too.

“As well as raising awareness of the impact of heart conditions and our work with Heart families at CHUF, we wanted to get people supporting local businesses that are still able to operate during the lockdown. We hoped that local businesses might get on board to support CHUF by creating a special offer for Heart Month for which, a small portion of profits is donated to the charity. We’ve been overwhelmed by the truly sweet response!” Alicia Clovis-Mothalib, Corporate & Events Fundraising Manager

The sweet initiative has been taken to heart by Gateshead’s Sweet and Fair , Ouseburn’s Dreamworld Cakes  and Jesmond’s Cake Stories. These businesses have adapted to allow customers to continue to buy their favourite produce by providing either Covid-secure collection for takeaway or by offering a delivery service. Dreamworld Cakes have created a ‘CHUF special’ rhubarb and custard choux pastry for customers to enjoy, with all the proceeds being donated to CHUF; Sweet and Fair will be donating 10% of all their February profits, as well as 50p from each letterbox slab ordered. Cake stories will be introducing their amazing new ‘Whole Lotta Love’ letterbox treats which can be posted to loved ones nationwide and will be giving £1 to CHUF for every box ordered.

With Valentine’s Day looming, what better way to treat a loved one (or show a little self-care) than by ordering a sweet treat, safe in the knowledge that you’re supporting Heart Heroes and small businesses at the same time?!

“As soon as we were approached, we knew we had to get involved. CHUF do an amazing job.” – Bernadett Szucs, Dreamworld Cakes


Everyone can get behind Heart Month this February!

CHUF will be encouraging people to show their support for Heart Heroes in National Heart Month either by purchasing a limited-edition t-shirt from the CHUF e-bay shop, by getting friends and colleagues involved in wearing red on 26th February and donating a suggested £1 through their facebook page @CHUFofficial, and by buying goods from participating local businesses so that their money does twice the good- helping small businesses as well benefitting CHUF.

All money raised during Heart Month will help CHUF fund work supporting babies and children treated at the Children’s Heart Unit, Freeman and those living with heart conditions all over the UK.


Any other businesses wanting to get involved with CHUF during heart month and beyond can email: events@chuf.org.uk

Children's Heart Unit Fund - CHUF

Designworks Business Centre
William Street
NE10 0JP

CHUF is a registered charity in England and Wales No 1160831 © 2024.

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